(Old logo was very similar to this. Good update example for a logo.)As you may have seen in your local grocery stores, Tropicana has changed their packaging. I saw it and was not that upset with the change. That lack of care could be because I thought it was not that big of a deal to go with a more "organic" looking design. Organic seems to be the trend right now anyway. A design site did a great analysis of this packaging change, Brand New.
Read their thoughts for more information.This is an example of why testing your packaging is important. Moral of the story: always pole the audience when there is a major design change to your product. Yes, that includes the logo.
More ranting to come about the horrible logo that Pepsi has recently gone to. Look for it in an upcoming post.
Enjoy the links.
Lauren
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