Sunday, May 3, 2009

FLAG Logo

I did a logo last year in haste and this year I find myself redoing it. I am ok with doing the update, but I seem to not be getting as far as I would like. I need feedback. I have sent on what I think is an improvement to the initial design, but i know its not there yet. Below I will show you the metamorphosis of the logo. Please let me know what you think of where I am now. I really need feedback. Any suggestions are appreciated.

Bio for logo: for a church vacation bible school that is for mostly preschool to 6th graders. name of vbs is raise the family life around God (FLAG).





















Original logo submitted by church





















The logo I did last year in haste that I really want to replace.





















An attempt at a change that is not there yet. Still a work in progress.




















The word mark that I really like. I am not sure if it will do for this logo since they will probably want a flag. I've gotten some feedback on this one, but nothing that I have changed yet.

Please keep in mind that this will be used on printed materials and on t-shirts. This is just the name of the VBS. The theme is Fishing with the Master. Personally, I think that the theme should have a logo. I might make one too, but we're running out of time since VBS in about a month and a half.

Thoughts are needed. Please comment.

Thanks, Lauren

Friday, May 1, 2009

Misery Loves Sherman


Listened to a podcast today that talked to the illustrator and writer of this strip. Its great!

Check it out.

Thursday, April 30, 2009

I have found my purpose...and have turned it in.

I have finally finished my statement of purpose for SCAD and have turned it in. I am so happy its done. Now I'm on to the other things in life that are pressing.

Oh, we have free tickets to the Wolverine opening tonight, so I guess you could say we're celebrating the completion of the application process.

Below is my paper. Read it if you wish.

My decision to pursue an advanced degree in graphic design began while still working on my undergraduate studies. While my professors were helpful, the course offerings were limited, leaving gaps in my education. By pursuing graduate education at SCAD, I hope to enhance my abilities as a designer in order to graphically speak through the artwork I create.

Through my academic experiences, I have learned a great deal about my abilities and myself as an artist. Specifically, I have learned how to be a critical thinker, opportunity taker, and self-motivated individual. One of my classes, Art in Public Spaces, helped me develop these abilities since it simulated what professional artists undergo when vying for a public art contract. This class challenged me to create designs that were low maintenance, long-lasting and practical for the space; it further encouraged me to collaborate with my fellow classmates and combine our individual strengths for our project’s benefit.

Beyond the classroom, I attended special programs and lectures to help in my understanding of design. I was chosen as the layout and design editor for Lipscomb University’s yearbook, later becoming the editor. I gained an intimate knowledge of design programs like PageMaker and InDesign, for which no classroom work could equal. For further inspiration, I looked to public spaces and did everything from investigating signage at the mall to studying billboards. When a piece caught my eye, I tried to reconceptualize it and incorporate it in my work. Such passion has given me the drive to improve the world around me.

These experiences motivated me to find a career where I could refine my skills. At Talstone (a healthcare marketing firm), I realized that by working closely with highly trained professionals, I could broaden and enhance my design abilities. Throughout my time with this company, I have created materials for a variety of industries and also have gained an intimate knowledge of production management, since I have been responsible for quoting, selecting paper, and doing press checks. However, on-the-job training can only lead me so far, and the need for further education became apparent.

By attending SCAD, I can begin to look at art in new ways and can communicate more effectively through the pieces I create. My desire is for my work to be at the forefront of the graphic design world. I will become a designer who works well collaboratively or individually, can think conceptually, and creates pieces that are influential. With the help of the professors at SCAD, I will take my passion for design to the next level and will become one of the best designers in my field.

Starbuck New Campaign

Check out their new campaign to debut this weekend.

More info to come.

Why did they do this? The Tropica Packaging Change

(Old logo was very similar to this. Good update example for a logo.)




As you may have seen in your local grocery stores, Tropicana has changed their packaging. I saw it and was not that upset with the change. That lack of care could be because I thought it was not that big of a deal to go with a more "organic" looking design. Organic seems to be the trend right now anyway. A design site did a great analysis of this packaging change, Brand New.

Read their thoughts for more information.

This is an example of why testing your packaging is important. Moral of the story: always pole the audience when there is a major design change to your product. Yes, that includes the logo.

More ranting to come about the horrible logo that Pepsi has recently gone to. Look for it in an upcoming post.

Enjoy the links.

Lauren

Monday, April 27, 2009

Grad School Portfolio is Out the Door

Tonight I am sending off my portfolio to Savannah College of Art and Design to be considered for admission to the Masters of Fine Arts Program (online). I am so glad to be finally sending it in. Its a relief to finally get it out of my possession. My paper is going to be emailed by April 30, so I have a couple of more days to take a look at it. I have been helped by so many in this process and I now get to wait. Should be fun! I'll keep you posted.

Lauren

Thursday, April 23, 2009

Duel Image Logos

The other day I was looking for ideas for a logo that I am doing for work and came across these as I was on my search. Two of these show two different images within one design. The Spork design I thought was just cool. If you want to check out more cool logos go to logopond.com.
Hope you enjoy them.